Team PR: TEAM CLIF BAR MIDWEST CYCLING PROGRAM UNVEILS 2007 ROSTER AND SPONSOR

*TEAM CLIF BAR MIDWEST CYCLING PROGRAM UNVEILS 2007 ROSTER AND SPONSOR
LINEUP
**Chicago-based team adds firepower for sophomore season

*For Immediate Release
January 3, 2007
Contact: Eric Goodwin - Managing Director, Team Clif Bar Midwest
ericg@teamclifbarmidwest.com *


*Chicago, Ill.* – With the 2007 cycling season on the near horizon, Team
Clif Bar Midwest is proud to announce the roster and sponsor lineup that
will carry the elite, Chicago-based program into its second year. On the
heels of a successful introductory season, Team Clif Bar Midwest will again
center its attention on the highly-competitive road cycling circuit in the
Central Midwest. The program will also continue to uphold and expand the
community and environmental initiatives inspired by its title sponsor, Clif
Bar & Co., including park clean-up events and a campaign to offset
vehicle-emissions with wind energy.

The squad's roster will include 11 athletes, all of whom hail from
Chicagoland. New for 2007, Team Clif Bar Midwest will field competitors at
the USCF Category 2 level, while still maintaining a deep roster of Category
3 athletes. Headlining the list of returning riders is Chicago's Andy Daley,
winner of the 2006 Parkside Fall Fling Category 1/2/3 Criterium, as well as
the 2006 Grayslake and Downers Grove Category 3 Criteriums. Also making the
jump to Category 2 is Matt Welch, winner of the 2006 Elgin Cycling Classic
Category 3 Criterium and runner-up at the Grayslake event. Joining Daley and
Welch at the Category 2 level are new additions Brady Gibney and Cesar
Correa, both of whom rode under the Endeavor flag in 2006.

Seven Category 3 riders will roll to the start line for Team Clif Bar
Midwest this spring, including newcomer Jason Knauff, who raced for several
seasons with the Boston-based Essex Velo Club. Among the Category 3
returnees to the Clif Bar lineup is 18-year-old Matt Novak, presently a
freshman at the University of Arizona. Novak captured the 2006 Illinois
Junior State Championships in both the road race and criterium before
chalking up another state title at the Arizona U-23 Time Trial Championship.
Also returning are Brian Boyle, a senior at Colorado College and the winner
of Chicago's 2006 Sherman Park Category 3/4 Criterium, and Jason Mindeman,
runner-up at the Monsters of the Midway and UW-Whitewater (Wis.) Criterium
races. Rounding out the ranks in Category 3 are Julian Baumgartner, manager
of the team's website and creative affairs, Clif Bar liaison Joel Feinberg
and managing director Eric Goodwin.

With 16 victories and over 30 podium finishes in its inaugural season, Team
Clif Bar Midwest's rapid rise to respectability did not go unnoticed by its
sponsor family. Clif Bar & Co. announced in the fall that it would continue
title sponsorship of the program through the 2008 season. Founding sponsors
Whole Foods Market and Chicago's On the Route bike shop followed suit and
re-signed for the upcoming campaign, as did equipment providers
Saris/Cycle-Ops, Axley Sport Glasses and Orbea Bicycles. The program will
also benefit from multiple new additions to its sponsor lineup. National
restaurant chain Dave & Buster's, which has two Illinois locations and over
40 locations nationwide, has taken on a prominent support role for 2007. On
the equipment front, Chicago-based SRAM has tabbed Team Clif Bar Midwest for
its grassroots sponsorship program, allowing the team to utilize SRAM's
recently-introduced Force and Rival road components. Further equipment
support will come from first-year sponsor Ritchey Design, based in San
Carlos, Calif.

To learn more about Clif Bar & Co., its products and the campaign to "Start
Global Cooling," visit www.clifbar.com. For more information regarding Team
Clif Bar Midwest, visit www.teamclifbarmidwest.com.