Wednesday, March 14, 2007

Team PR: TEAM CLIF BAR MIDWEST CYCLING PROGRAM

*TEAM CLIF BAR MIDWEST RENEWS CLIMATE-NEUTRAL INITIATIVES*

*Squad's environmental focus earns mention in Sports Illustrated*


*Chicago**, Ill. – *Team Clif Bar Midwest, a second-year cycling program
based in Chicago, Ill., is proud to announce the renewal of its
climate-neutral initiatives for the 2007 season. Carrying over a successful
endeavor from its inaugural season, Team Clif Bar Midwest will join title
sponsor Cilf Bar & Co. in supporting Native Energy, a privately-held Native
American company focused on the production of renewable, sustainable energy
through wind farms. Team Clif Bar Midwest is also sponsored by Whole Foods
Market, which is recognized as one of the nation's most dedicated proponents
of wind energy.



All of the miles driven or flown by members of Team Clif Bar Midwest for
cycling-related activities will be tracked over the course of the 2007
season. At the conclusion of the racing calendar, for every 300 miles
recorded, the program will purchase a two-dollar 'Cool Tag' that
benefits Native
Energy's *Wind*Builders program. The
*Wind*Builders
endeavor assists Native American communities in constructing and maintaining
wind farms that deliver energy without releasing carbon dioxide into the
atmosphere. Each Cool Tag represents a savings of 300-pounds of carbon
dioxide emissions, the approximate amount generated by traveling 300 miles
in the average car. Additionally, Clif Bar & Co. – in an effort to "Start
Global Cooling" - will match all of the Cool Tags purchased by Team Clif Bar
Midwest, effectively doubling the effort's positive impact. Earlier this
year, Clif Bar & Co. partnered with Native Energy for California's Sea Otter
Classic, reducing the environmental impact of one of the nation's largest
cycling events.



"I think the success that Team Clif Bar Midwest had with its Climate-Neutral
campaign during its very first year of existence shows that, with a little
effort, even a small group of individuals can band together and spread a
positive message," said Clif Bar & Co. Midwest Field Marketing Manager Joel
Feinberg. "The Cool Tag purchases the team made were a key component of the
campaign, but getting the word out was just as critical. The real impact
will come when other programs from the area pick up on how easy it is to
take part in something like this."



Following the 2006 season, Team Clif Bar Midwest offset approximately 66,000
miles worth of carbon dioxide. The team's efforts to have a minimal
environmental footprint were recently mentioned in an article titled "Going,
Going, Green" by Alexander Wolff, which appeared in the March 8, 2007
edition of *Sports Illustrated* magazine. In addition to the Cool Tag
program, Team Clif Bar Midwest will again ally with Chicago's Friends of the
Parks to help clean up local parks and playing fields in urban Chicago this
year. New for 2007, the team will travel to many of its events in a new
bio-diesel-powered Dodge truck, purchased by Clif Bar & Co. to support the
company's regional marketing operations.



To learn more about Clif Bar & Co., its products and the campaign to "Start
Global Cooling," visit www.clifbar.com. Additional facts about Native Energy
and its mission can be obtained at www.nativeenergy.com. For more
information regarding Team Clif Bar Midwest, visit
www.teamclifbarmidwest.com.
* *
**
*Link to Sports Illustrated article:
http://sportsillustrated.cnn.com/2007/more/03/06/eco0312/index.html*

4 Comments:

At Wednesday, March 14, 2007 9:03:00 PM, Blogger Old as dirt said...

I eat a clif bar and I get wind, which creates gas!
Waht's up with that??

Well, I guess that happens whatever I eat ; -)

 
At Thursday, March 15, 2007 5:58:00 AM, Blogger Coach Curly said...

It's the cycle of life...

 
At Friday, March 16, 2007 12:01:00 PM, Blogger stokediam said...

Isn't this ClifBar thing exactly like the Indulgences of the Middle Ages where the Catholic Church allowed the rich to buy their way out of hell, so to speak, by paying money to the church to make up for their sins? In this case, it's rich Americans paying for their carbon-generating sins--instead of changing their sinful habits. There's always a way around the rules for the rich.....

 
At Sunday, March 18, 2007 8:56:00 PM, Anonymous Phlegyas of the river Clif Bar said...

Since the team has to pay real gold shillings for the miles they drive (on top of the gas itself), the true benefit of the program is the promotion of car-pooling, using mainly the bio-diesel sponsor vehicle. It's one less car, and money to fund wind farms... I have trouble finding the downside, personally (aside from the VERY environmentally unsafe side effects of six used cyclists in the cab of a pickup truck). Before we formed this team, those six riders would likely be in three cars, if not four or five. That's real change.

 

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